Content Gap Analysis Can Be Used To Fix Content And Gaps

Only one company can be in the number one spot, and to get the most organic traffic, you want that to be your site. The brief generator will significantly speed up your process for creating great content. You can take advantage of our in-built AI to create and rewrite titles and headers. But we do recommend letting your writers know which parts have been AI-generated. With SEO GROUP LINK like Screaming Frog, you can easily view all internal links and anchor text for each link. Also, it’s a good idea to review the current internal links pointing to the page.
In an ideal SEO world, you want to see relevant competitors in that list. First, it’s advised to focus on high-value keywords for your business with a high buying intent. You should prioritize high-volume keywords with realistic keyword difficulty. A good starting point is keywords you already rank for as close as possible to page-one results. Now that you have an overview of the content landscape across competitors, you can take it a step further and look at what kind of traffic they are focusing on to develop your own content strategy. You can expect to see most of the keywords your competitors are targeting by looking at the number of keywords ranking at positions 1–30.
That’s why we spend as much time on keyword gap analysis as we do on topic gaps. The topic research option and keyword gap tool can make gap analysis magnitudes simpler. There are two main types of competitive intelligence that you will want to use as you build your digital strategy. It comprises uncovering your online competitor brands and looking at their keyword targets, rankings, and content strategies.
You’ll also be allowed to identify new keywords based on what your competitors are targeting (or not targeting). It reveals areas of opportunity where you can create new content or improve existing content to increase rankings and traffic. They both are powerful keyword analysis tools that can provide valuable insights into the performance of your website and help you identify any content gaps in the process. Both platforms also provide detailed data on top competitors in your industry, enabling you to compare their performance against yours.

  • My favorite way to do this is using a spreadsheet, so I’ve provided an empty template of my gap analysis for anyone to use.
  • In sum, don’t forget old content, which can see huge wins by updating it.
  • You can carry this out most efficiently by using SE Ranking’s Competitive Research tool, as we mentioned earlier.
  • Now that you have all of your competitors’ performance data in a nice spreadsheet, it’s time to draw some insights.
  • Content gap analysis in SEO is the process of identifying gaps in your content to improve upon.

Our guide will help you to devise an effective keyword targeting strategy using the SEO Gap Analysis. Lastly, we’re going to be looking at tech SEO, and this is incredibly difficult to measure because the requirements in tech SEO vary from website to website, from vertical to vertical. But if you’re in e-commerce, you’re likely dealing with faceted navigation. You’re dealing with filter management, and it’s a little bit more demanding.
This approach to prioritizing backlink opportunities provides a more accurate way for clients to check the value of a site and prioritize their efforts accordingly. Then, click on each individual domain and go through their pages to determine if there is any overlap in the topics they cover and the topics covered on your site. If there isn’t, strike that domain from your list and continue checking.
The Semrush Keyword Gap Tool includes keyword overlap visualizations and data tables for up to five competing domains (e.g., your website plus up to 4 others). Over the course of weeks and months, you will (hopefully!) start to see the fruits of your SEO content labors. We may receive compensation for purchases made via these links, at no additional cost to buyers.

There Are Opportunities Identified

It is a process of identifying the topics and keywords that your website is missing and creating new content to fill those gaps. It helps ensure that your website has comprehensive, relevant content that meets the needs of your target audience and ranks well in search results. Content gap analysis is also known as keyword gap analysis, web gap analysis, or SEO gap analysis. The content gap analysis process can boost a website’s rankings in SERPs and improve its overall performance.
(Well, the new version is KeywordSheeter. They both do just about the same thing.) You input a seed keyword (say “lawncare tips”) and it spits out all sorts of results. It’s then your job to gather metrics for each keyword and manually weed out the bad ones. Worth noting that the new Keyword Sheeter allows you to buy tokens to get Adwords search volume for each term. In copywriting and landing page optimization it’s a useful technique as well.
Before you start your keyword gap analysis, you need to have a clear idea of what you want to achieve and who you are competing with. Your goals could be to increase your brand awareness, generate more leads, or boost your sales. Your competitors could be direct rivals in your niche, or indirect ones that offer similar solutions or target the same audience.

Why Should You Care How Search Engines Work?

We all want to be effective communicators with our customers, and content is one of the best ways to do that. He’s been a marketer for 10+ years, and for the last five years, he’s been entirely focused on the electronic signature, proposal, and document management markets. Yauhen has experience speaking at niche conferences, where he enjoys sharing his expertise with other curious marketers. And in his spare time, he is an avid fisherman and takes nearly 20 fishing trips every year.
So the best way that I have found to measure tech SEO changes and performance is Core Web Vital scores. You can do this with PageSpeed Insights, and we’re going to be looking at the scores for mobile versus desktop. I don’t average these out because I think they provide really useful information of what issues your industry is running into when it comes to mobile usability. Take a look at the robots.txt, take a look at the sitemap, how they manage canonicalization, and that’s going to inform you better on how you could outperform your competitors. And we’re going to take it one step further, and we’re going to be looking again at branded traffic.
When you start a project, you try to contain costs by using

a thousand and one free tools to analyze your web metrics. At first I hesitated because it was less well known than Semrush or Ahrefs but I have managed to rank in the first places in Google for KW with very competitive search intentions. The functionality that has surprised me the most is the position tracking. It is very useful to control the evolution of my
keywords and see how the competition reacts. Your Keyword research has changed the way I approach the writing of posts. The amount of keywords derived
and the speed with which they are achieved, made me fall in love from the first moment.
Contact us today to learn more about how we can help you optimize your SEO strategy, competitive edge, and improve online visibility. He writes on B2B demand generation and SEO strategy topics to help startups understand how to win digital share of voice. Prior to Productive Shop, Imran led demand generation at an Oracle consultancy, ran an e-commerce site servicing LE teams and helped build PMO offices at technology startup companies. When he’s not at work, Imran can be spotted hiking in the Rockies, honing his clay shooting skills and tumbling off of black diamond ski tracks due to overconfidence in his skiing abilities. Ahrefs allows you to perform keyword research for 10 search engines, including YouTube.
A content gap analysis is an audit of content assets, which can include web pages, blog posts, articles, landing pages, ebooks, solution guides, cornerstone pages and social media. Leveraging AI-enabled content analysis, MarketMuse is an example of an SEO software vendor that goes beyond traditional keyword gap analysis. For example, you can look for keywords that all of your target competitors rank for in organic search, but you do not. With that, here are a handful of strategies you can use to get the most out of your content gap analysis. With our guidance and support, you can develop a clear plan to improve your company’s search engine footprint and grow your online presence.
You will look at data that might even help uncover competitors you did not know existed, such as an exclusively online seller that does not compete with you at all in the brick-and-mortar sector. With SEO it’s important to think of a competitor as any entity that ranks higher than you for your essential keywords, whether or not it is an organization you traditionally consider a competitor. Though it may sound complicated, it’s easier than you think, especially with the right subject matter experts at your side. Hiring a marketing agency can ensure your keyword gap analysis is effective—and even help you implement your findings into your content marketing strategy. So it’s no surprise that SpyFu would also have decent tools for keyword gap analysis — and content gap analysis by extension.
See if your own content fits into the buyer’s journey you just mapped and the keywords you’ve selected through your research. It will also assign a keyword difficulty score to demonstrate how competitive an organic keyword SERP is- the higher the search volume of a keyword, the more difficult it’ll be to achieve ranking success. Before you start conducting your content gap analysis, you should equip yourself with the right services proposal templates.
A content gap analysis can help find areas where more content can be created that matches the flow of a customer’s journey with your brand. Let’s take a look at what some of those reasons are and why it’s well worth your time to use content gap analysis as part of your content planning. You should focus on areas of content that are highly relevant to your audience and that drive plenty of traffic to your website. For example, a SaaS SEO company would need to focus on topics like RPA technology and SEO automation.
Content gap analysis is the process of assessing existing content topics to determine if there are gaps or lost opportunities that can be improved. Performing content gap analysis is a smart way to find a “gap” in your content and aims at attracting more traffic, transforming more leads into customers, and adding more value to your target audience. It helps in finding new opportunities and understanding how to update older content that can significantly improve your SEO, including rankings and improving organic traffic. By identifying the gaps in your keyword strategy, you can create content that targets those keywords and improves your search engine rankings. For example, if your competitors are ranking for “best SEO tools,” you can create a blog post or page that targets that keyword and provides valuable information about the best SEO tools.

Erica Ferrell

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